Vimto summer campaign targets teens
The online ads will run during internet replays of popular programmes aimed at its target teen audience such as Hollyoaks, Glee and Big Brother.
National radio ads for Cherry Vimto will launch at the same time, which will introduce the brand's cherry twin characters - Les Cherries.
Cherry Vimto is to sponsor national music chart show - 'The Big Top 40' - syndicated to 145 commercial stations reaching over 2 million teenage listeners across the UK.
A Cherry Vimto sampling programme will take place at under-18s club nights throughout the year. The digital programme including 'advergames' and other social media content will also aim to appeal to this younger audience.
Vimto's senior brand manager, Emma Hunt, said: "Vimto has had a fantastic year, growing by +28%. To ensure this continues we're increasing our marketing investment by 20% to drive awareness and trial of Vimto and new Cherry Vimto over the crucial summer trading period.
"Our strong multimedia programme will ensure we reach our target teen audience across the UK and this together with the brand's excellent growth this year should give retailers the confidence to stock the Vimto range."
