Carlsberg launches all-star World Cup ad

By Lesley Foottit

- Last updated on GMT

Related tags West ham united f.c.

Jeff Stelling cheering on the England team
Jeff Stelling cheering on the England team
A host of English sporting legends star in Carlsberg's new World Cup TV ad including Sir Trevor Brooking and World Cup winner Jack Charlton.

A host of English sporting legends star in Carlsberg's new World Cup TV ad.

Sir Trevor Brooking, Nigel Benn, World Cup winner Jack Charlton, Stuart Pearce, fifteen times world darts champion Phil 'The Power' Taylor and legendary adventurer Sir Ranulph Fiennes are all included in the ad.

It shows Pearce delivering words of inspiration to a football team two minutes before kick off. The team then file onto the pitch, spurred on by the likes of five-time Olympic gold medallist Steve Redgrave.

"This ad has been in the making for months and we hope it can help deliver some additional inspiration for the England team and the fans," said director of brands and insight Paul Davies. "Pulling the shoot together was an impressive undertaking and it was a real honour to bring all of these sporting heroes together."

Redgrave said: "We had a lot of fun creating this advert with Carlsberg and it was amazing to see so many English champions getting involved in the project."

There will be shorter edits running as well as the full 90-second ad, which will air until the end of June.

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