TV ad for Sizzling Pubs
Mitchells & Butlers (M&B) has launched a new television advert for the Sizzling Pub Company.
Mitchells & Butlers (M&B) has launched a new television advert for the Sizzling Pub Company.
The new ad follows similar TV spots for Toby Carvery and Harvester and features the tagline: "Sizzling Pubs — where mealtimes sizzle".
Launched in Wales and the west region (HTV) with a four-week run, the campaign will then debut in other key regions for the brand after the football World Cup.
Like the previous campaigns for Toby and Harvester, the advert anchors a wider above-the-line marketing push that takes in print, radio and online, including Facebook and MSN.
It features a couple visiting a Sizzling pub, with key sounds — door opening, pint pouring, phone vibrating — dubbed over with the noise of a sizzling steak.
