A leading fruit juice brand from Azerbaijan is parachuting over to the UK.
Jala Super Juice has become the first Azeri food and drink brand to be launched in the UK, as the country begins a major push to increase food and drink exports.
The country, located between Western Asia and Eastern Europe, is best known for its oil and gas rich lands, but it also has a long history of cultivating pomegranates.
Jala, which is made from pomegranate concentrate, comes in three pomegranate blended flavours: raspberry, orange and strawberry.
"It's great to be the first Azeri brand to break into the UK market. We are confident the Jala Super Juice range has the authenticity, provenance and quality needed to ensure success in the highly competitive sector," said Bill Sedat, marketing manager for Azerbaijan Juices.