Becks Vier revisits music and the arts
A series of mini music festivals will be taking place in pubs across the country this summer, as part of the 2010 campaign for Beck's Vier.
Artists such as Vampire Weekend and Little Boots will headline at the 10 festivals set to take place every weekend from now until the end of July in "cutting edge" pubs across the country.
The Music Inspires Art campaign will also include limited-edition font and glassware designs for the AB-InBev brand alongside a national press and poster campaign.
"This year's programme is designed to engage consumers and enable them to fully experience the way that music inspires art," said marketing director Fabienne Rollot.
"Beck's has been involved with art and music for more than 20 years and the new ads show the evolution of our art labels programme, enabling artists to use the Beck's Vier font and glass as a canvas."
