Public can rate pubs with new website

By Gemma McKenna

- Last updated on GMT

Related tags: Coca-cola, United kingdom, Soft drink, Coca-cola enterprises, Diageo, Heineken uk

Heineken UK: teamed up with Useyourlocal.com
Heineken UK: teamed up with Useyourlocal.com
Pub website Useyourlocal.com is offering consumers the chance to score their local pub — including rating the drinks offer.

Pub website Useyourlocal.com​ is offering consumers the chance to score their local pub — including rating the drinks offer.

The site has teamed up with UK drinks giants Heineken, Diageo and Coca-Cola Enterprises to offer the new service.

All scores will immediately be visible to licensees, consumers and the brand owners.

Stuart Mills, founder of Useyourlocal.com​ said: "It will let people know straightaway where things are going great, and where there's room for a little bit of improvement.

"Frankly, given the price differential between the on and off trade, the on-trade experience has to be brilliant. Here, we are using modern technology to its best effect in the UK on-trade."

A live table of best pubs and best drinks poured will be made available on the website.

The site now also offers a free service where licensees and consumers can update what services they offer, for example WiFi or darts.

Google Streetview has also been fully integrated and shows pub locations and photographs.

Guy Hutchinson, quality director at Heineken UK, said: "Being able to access this level of live consumer feedback will provide us with a much clearer insight into how well consumers think our brands are being kept and served across the country."

Diageo's head of commercial planning and activation Guy Dodwell said: "This is an unprecedented initiative backed by three major players and a powerful example of the commitment we all share to drive consumer footfall in the on-trade."

Stephen Fry, head of immediate consumption at Coca-Cola Enterprises, added: "Soft drinks are playing an increasingly important role in the great British pub, we need to continue our work with publicans to ensure customers are being served to the very highest standards."

The website, which lists around 70,000 pubs and clubs in the UK, has 1,500 full members. For an annual fee of £50 pubs can register to provide a parcel service on behalf of neighbours (they hold deliveries for neighbours when they're out), as well as uploading their menus and other pub information.

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