Pot of gold for pubs if England progress

By Matt Eley Matt

- Last updated on GMT

Related tags Cent increase Fifa world cup England

Victory against Germany on Sunday could help pubs and bars raise revenues by six per cent, says a firm of accountants. According to business...

Victory against Germany on Sunday could help pubs and bars raise revenues by six per cent, says a firm of accountants.

According to business advisors BDO LLP success at the World Cup tranlsates into cosumers spending more generally, particularly in pubs and clubs.

Analysis suggests that reaching the quarter finals will see the retail sector bring in £1.35bn, compared to the £850m if England had gone out at the group stage.

Ian Clayden, Leisure and Hospitality specialist at BDO LLP said: "Traditionally, the feel good factor of the FIFA World Cup has resulted in higher growth in consumer spending over the summer months although not necessarily on match days, with the exception of bars.

"A good tournament for England vastly exaggerates this cash boost for the economy, with the amount of money spent by our footballing nation directly linked to how far England progresses in the competition."

England reaching the semi-finals could translate into as much as a 10 per cent increase in spending by consumers - worth a whopping £2.53 billion. Even if England had failed to qualify for the World Cup, bars, restaurants and retailers could still have expected up to a three to four per cent increase in consumer spend.

Clayden added: "Undoubtedly, the World Cup is good news for the consumer sector. The competition inspires people to open their wallets not only during but, crucially, after the competition.

"In the past, we have seen a seven per cent increase in spending when England does well, compared with only a 3 per cent increase when England underperforms."

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