Sell more, Save More: Bag bigger snack sales for your pub
Woody's Bar
Natalie Coleshill at Woody's Bar has made great progress with her crisps and nuts fixture over the course of the Sell More, Save More project, using simple advice on their range, location and display to increase category sales by 40 per cent.
Woody's Bar has a premium positioning, making it stand out from the local competition, and it is important that the crisps and snacks offering is in line with this.
It's important that publicans cater for their customers, so premium pubs like Woody's Bar should be looking to stock relevant products like Walkers Sensations and Red Sky, which has proved hugely popular since its launch last year.
Whatever the range, Walkers has a solution that will compliment pubs and sales alike. Natalie has considered what her customers want and has started stocking retro Monster Munch alongside the premium crisps range, which has proved very popular. She has also started stocking a wider range of bar snacks, including cashews and flavoured peanuts.
Woody's Bar is now utilising two newly developed wooden counter-top units, which have a very sleek, premium look in perfect keeping with the ambience of the bar. It also has two new above bar displays.
One is situated near the tillpoint, while the other is in the middle of the bar. The highest footfall area in any bar is usually within six feet of the till, so these are highly visible and will drive impulse purchase. Clip strips have also been placed where space is at a premium.
The Wheel Inn
On our third visit to the Wheel Inn, it's clear that Marie Richards and Pete Walters are still very proactive in their approach to business.
Their snacks offering has seen a 20 per cent uplift in sales and now includes a Walkers Flavour Cup display, which creates interest and relevance at the fixture. They are also stocking Walkers '2 for £1' price-marked packs and are very pleased with the sales uplift that these have provided.
More than half of customers are encouraged to buy price-marked packs, so offering a range like this is a great way of getting people to buy and encouraging them to return.
Marie and Pete have realised the importance of stocking the core best sellers at all times. Within the snacks offering, this means Ready Salted, Cheese & Onion and Salt & Vinegar Walkers crisps, as well as dry roasted and salted nuts and a couple of snack options.
Monster Munch and Wotsits have proved very popular at the Wheel Inn. Walkers Max Paprika and Chargrilled Steak variants are also stocked to appeal to the male-dominated consumer base.
Other best sellers at the pub include pork scratchings and the carded Scampi & Bacon Fries.
Pubs should make sure that they are geared up for the World Cup this summer, particularly if they have a lot of male customers. Showing the football will drive increased footfall, and publicans can create excitement around the tournament with appropriate point-of-sale materials, and making sure that they are stocked up on relevant product offerings.
The Wheel Inn has been heavily affected by the recession and noise restrictions, which have resulted in a lack of footfall.
However, Marie and Pete are not to be deterred and are constantly looking for ways of attracting new customers, including a recently launched comedy night.
In spite of the obstacles faced, the pub has a strong crisps and snacks turnover and we are confident that this will continue, aided by the licensees' enthusiasm to capitalise on new products while supporting and managing their core range.
