Harvester's Best adverts

Mitchells & Butlers' (M&B) Harvester brand has launched a new TV advertising campaign.​

It is the first time in 14 years the brand has been advertised on TV, and follows the launch of Harvester's salad and grill menu last month.

The £1m press and TV campaign features a stressed executive transforming into a doting dad and a stroppy teen turning into a happy daughter.

It launches the line "Bring out the Best", aiming to show that by bringing out the best in food, Harvester brings out the best in people.

The adverts hit TV screens and radio on 12 July and press ads broke on 19 July.

The campaign follows the launch of the brand's salad and grill format and the salad and grill name features on the brand's logo in the adverts, which has evolved from pub and grill.

The menu has been introduced across all 176 Harvester sites and features a simple four-step ordering system for main courses.

Customers select which grill they want, such as spit-roast chicken or flame-grilled steak, pick an accompanying sauce such as BBQ dip, Thai lime & coconut and chilli & garlic sauce, then choose their preferred side dish such as fries, jacket potato or rice, and help themselves to the range on the salad cart.

The salad bar has been updated with new items including curried potato and bean and pesto salad. The brand's children's menu offers the same concept, with mains at £3.99.

M&B marketing director Simon Cope said: "The Harvester proposition has been completely overhauled and has performed brilliantly in our research.

"This campaign will introduce the brand to a new generation of users."

The brand's £4.99 early-bird offer has also been extended throughout the day — sites had tended to have a 6.30pm cut-off point previously.