Britvic launches £1m J2O TV ads

Britvic is launching a £1m campaign for J20, aiming to drive people into pubs.

TV ads for the brand's J20 Pub Quiz initiative, launched in March, will air for the first time this Friday (6 August) in the middle of the popular Friday night Big Brother eviction show.

There are two ads based on the J2O Pub Quiz's Tangled Thread round.

The first showing will ask viewers a question and encourage them to take part in the quiz online and the winner will be announced during the second advert shown in the second part of the eviction night. The winner will receive a trip abroad.

Since the launch of the J2O Pub Quiz in March, 40% of licensees taking part have seen an increase in footfall and 15% have seen an uplift in sales, according to a survey.

"This advertising mechanic is a really unique way of engaging with consumers and very much in keeping with the J2O Pub Quiz project," said senior J2O brand manager George Cobb.

"We've had a fantastic response from the on-trade since we launched the J2O Pub Quiz earlier this year and have so far had nearly 8,000 outlets sign up to receiving their starter pack."