Disaronno gets TV push

The Disaronno liqueur brand has received a doubled marketing investment, including a heavyweight TV campaign in the run up to Christmas

Disaronno will sponsor primetime on Sky's Comedy Central channel for the first time from 27th September until the end of December. The sponsorship is as part a £3 million media investment package for the brand following a noted 12 per cent lift in sales growth across the on-trade.

The drinks brand will also enjoy having a presence across other terrestrial and digital stations from 1st November until Christmas Day to boost its brand image in the build-up to the festive season with an 'Open to Possibilities' campaign designed to focus on the brand's style credentials and versatility as a drink for all occasions.

Disaronno senior brand manager Mark Collins said: "We will have a sustained presence on TV leading up to Christmas with a heavyweight burst of TV advertising coupled with sponsorship of all primetime programming on Comedy Central. It will be impossible to miss Disaronno in this crucial sales period, making it a must-stock, must-support liqueur brand."

The sponsorship will promote Disaronno's key serve suggestions - Disaronno Cranberry, Disaronno OJ and Disaronno Ginger, according to the brand owner First Drinks.