New Heineken glass for a perfect pour

A new glass for Heineken has been designed to ensure the beer is served with a continental style big head.

The new glass is larger than a pint, with the pint level clearly marked for barstaff, following customer research which found a demand for "authentically served premium beers with the correct head size," Heineken brand manager Julia

Rodger said.

The glass has been designed to retain the head for longer and, like the glassware for sister brands Foster's and Strongbow, also carries alcohol content information to promote responsible drinking.

"Branded glassware is immensely important to both the brand and licensees because it optimises in-outlet quality and significantly enhances the consumer experience in a pub," said Rodger.

The brewer is also investing in a training programme for barstaff called Glass Act, which it hopes will re-ignite the trade's passion for perfect pouring techniques and glass care.

Posters in outlets will highlight the benefits to consumers.