Thwaites offers 32 ales to its pubs
Lancashire brewer Daniel Thwaites is launching a 32-strong selection of one-off and guest cask ales to its top pubs.
The scheme will run until the end of 2011 and will comprise 16 ales from Thwaites' Signature range as well as 16 guest beers from other brewers including Batemans, Fullers and St Austell.
Participating pubs will receive PoS material.
The 1807 Cask Club aims to further the growth of cask ales in pubs where it is already on the rise.
"Running a reciprocation programme is not new but our 1807 Cask Club is an innovative package for our pub customers, which marries the best artisan ales from Daniel Thwaites with an interesting range from some of the country's best brewers," said director of pub operations Andrew Buchanan.
"As well as increasing consumer choice we hope it will bridge the gap between brewers in the north, south, east and west of the country."
