Quality food and drink still most important pub ingredients

By Matt Eley Matt

- Last updated on GMT

Related tags: Pub, Food and drink, Coffee, Thought

A good choice of food and drink are still top of the agenda when customers are looking for a 'proper pub', according to a new survey. In a YouGov...

A good choice of food and drink are still top of the agenda when customers are looking for a 'proper pub', according to a new survey.

In a YouGov poll commissioned by brewer and pub operator Greene King two thirds (66 per cent) of the 2,000 surveyed said a good choice of food and drink was top of their wish list.

Having a friendly licensee was rated important by 57 per cent of pub goers and 30 per cent said the pub should be at the heart of the community.

However, fewer people are interested in wifi - which is only important to one per cent of people.

And only seven per cent thought it was imperative to have a good selection of tea and coffee.

Greene King chief executive Rooney Anand said: "We know from our own experience that people are drinking more tea and coffee, and eating more food, in pubs these days, and these are very important for the future of the pub trade.

"But it's significant that top of most people's list is the authentic atmosphere and feel of a British pub that comes from the landlord, the sense of community and the quality of the food and drink on offer.

"The British pub meets timeless human needs that are simply not fulfilled by other meeting places or groups, like social media networks. That's why it survives and will continue to do so despite all the other opportunities we have for "joining" and for networking."

The survey also revealed regional variations. People in the East Midlands are the most keen on having a friendly licensee (67 per cent) while the Welsh (39 per cent) think pubs should reflect family friendly values.

Related topics: Food trends

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