Licensees can now buy promotional material online
Drinks giant Diageo has launched a new website to help licencees buy point of sale (PoS) material online.
In addition to the range of free PoS material provided by the Guinness and Smirnoff producer, publicans will now be able to buy supplementary glassware and beer mats directly from the website, which site managers Prolog say will be delivered within a week of ordering.
Guy Dodwell, commercial planning and activation director, at Diageo GB, explained the motivation behind the website.
He said: "We have developed the initiative with Prolog because it is something that a number of licensees have requested in addition to the support they already receive from Diageo.
"This website gives licensees the opportunity to purchase additional PoS quickly and easily using the internet in-between visits from their Diageo representative."
The site is now live, and PoS material can be bought from www.diageopos.com
