Heineken joins Cask Marque

Heineken UK has become a corporate member of cask ale accreditation scheme Cask Marque.

Cask Marque will play an integral part in the Heineken UK beer quality programme launched last year.

Heineken's affiliate companies, S&N Pub Company and Caledonian Brewery, will champion Cask Marque accreditation within their own customer networks.

Cask Marque chief executive Paul Nunny said: "We are delighted to welcome Heineken UK as members. Securing the commitment and focus of the UK's leading brewer on beer quality is an important industry milestone and we look forward to working with them."

Heineken's on-trade managing director Lawson Mountstevens said: "We look forward to supporting and enhancing the excellent work that Cask Marque does to promote the trade and consumer benefits that accrue from keeping and serving top quality cask ale.

"In addition, we would urge all brewers to join in an industry approach dedicated to improving the quality of all draught beer and maximising its unique on trade benefits in 2011."