Carlsberg UK says its revamped We Deliver More website will help licensees.
From Thursday (13 January) the website will include more content, more savings from suppliers and trial access for non-Carlsberg stockists.
New content includes an Eight Steps to Success guide, and a new "try before you buy" system will allow non-Carlsberg customers to log on and peruse the site without any obligation.
More than 10 new savings from suppliers will be available including Brakes and 3663 and the site will be easier to navigate.
There will also be a We Deliver More live training programme to come soon.
"Carlsberg UK is the only national brewer truly committed to supporting the on-trade and this revamped offer underlines this," said director of customer marketing David Scott.
"We are certain it will help licensees deliver more for their pubs and their customers.
"The new site is even more user-friendly, with even better features — and now you don't even have to be a Carlsberg UK customer to experience some of the benefits."