Kelly Brook backs new Playboy Energy Drink

By Claire Dodd Claire

- Last updated on GMT

Related tags Brand Brand management

The Playboy brand has extended its merchandise and product line to include a new energy drink. Playboy Energy Drink is now available in the UK after...

The Playboy brand has extended its merchandise and product line to include a new energy drink.

Playboy Energy Drink is now available in the UK after a launch in London's Funky Buddha nightclub. It was orignially released in the United States in 2007.

Simon Lewis, brand spokesman, said: "Playboy Energy Drink is a new premium offering which is as perfectly suited to the top end on-trade as it is to all pubs and bars across the country.

"The iconic brand identity is extremely strong and instantly recognisable. All our feedback tells us that we have a great tasting product that is 'Energy and More'."

Playboy Energy Drink is available in two varieties - regular and sugar free - and comes in 250ml cans. Model and actress Kelly Brook has been recruited as brand ambassador.

The drink is described as containing ginseng root, guarana extract and damiana leaf to stimulate energy levels, with notes of fruit and vanilla.

Related topics Soft & Hot Drinks

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