Greene King extends RFU sponsorship deal

By Michelle Perrett

- Last updated on GMT

Related tags Greene king ipa England national rugby union team London wasps

Dallaglio: Greene King ambassador
Dallaglio: Greene King ambassador
Greene King IPA has extended its sponsorship of the RFU, together with its Official Beer of England Rugby title, until the end of the 2011/12 season.

Greene King IPA has extended its sponsorship of the RFU, together with its 'Official Beer of England Rugby' title, until the end of the 2011/12 season.

This takes this partnership into its sixth year.

Dom South, marketing director for Greene King Brewing Company, said: "Cask ale has a rich tradition within rugby and we're thrilled to have extended Greene King IPA's successful relationship with the game.

"The RBS 6 Nations is a fantastic chance for pubs up and down the country to capitalise on the excitement around rugby - and with the World Cup just around the corner, there is every incentive to build on the relationship between Greene King IPA and the England team."

Lawrence Dallaglio, Greene King IPA ambassador and World Cup winning rugby player, said: " I'm proud they are continuing this successful sponsorship, with the World Cup just around the corner there's some great opportunities to help fans get behind the team even more."

Dallaglio will giving fans the inside track on England's performances throughout 2011 with exclusive blogs and video interviews at www.greenekingipa.co.uk

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