Brewdog launches Viagra beer to celebrate royal wedding

By Robyn Black

- Last updated on GMT

Related tags: Beer

Royal Virility: uses the phrase 'Arise Prince Willy' in marketing material
Royal Virility: uses the phrase 'Arise Prince Willy' in marketing material
Brewdog hopes to "undermine" other royal wedding ales with its £10 Viagra-laced beer, Royal Virility Performance.

Brewdog is to launch a beer containing Viagra, horny goat weed and chocolate to mark the royal wedding next week.

Only 40 bottles of the 7.5% ABV beer, called Royal Virility Performance, will be available to buy and the beer will only be sold from the brewer's website on the day of the royal wedding (29 April) for £10.

A bottle has already been sent to Prince William and all proceeds will go to Centrepoint, one of the charities the Prince's supports.

Brewdog co-founder James Watt said he conceived the beer after growing angry at the number of other brewers producing special wedding ales.

"With this beer we want to take the wheels off the royal wedding bandwagon being jumped on by dozens of breweries," he said.

"The Royal Virility performance is the perfect antidote to all the hype. A beer should be brewed with a purpose, not just because some toffs are getting married, so we created something at our brewery that will undermine those special edition beers and other assorted seaside tat, while at the same time give the happy couple something extra on their big day."

Related topics: Beer

Follow us

Featured Events

View more

Pub Trade Guides

View more