Malibu partners with Nails Inc.

Three limited edition Malibu-branded Nails Inc. varnishes will be exclusively available to consumers through on-trade voucher promotion in selected pubs and bars this summer.

The nail varnishes, called The Cocktail Collection, have been inspired by three of Malibu's new summer cocktails: The MaliBlush, containing Malibu, pink grapefruit juice and orange juice, the Malibu Cosmo, containing Malibu, vodka, craberry juice and lime juice and the Malibu Mojito which is made with Malibu, lime cordial, lime wedges, mint leaves and lemonade.

Consumers purchasing any Malibu cocktail for themselves and a friend will receive a voucher for one of the nail varnishes, which can be redeemed at Nails Inc. Stores nationwide or online at www.nailsinc.com/malibu

The promotion is part of Pernod Ricard's summer campaign for Malibu which involves TV advertising, partnerships with Heat and Grazia magazines as well as the launch of Malibutique 2011 - a dressing room targeting women looking for a place to get ready for a night out.

Malibutique will be launching in key cities across the UK to give women the chance to get a manicure, sample the latest fashion and beauty products while drinking summer cocktails and listening to pre-party music.