Symonds' golden cider moments
Jygsaw Brands is investing in a campaign for its Symonds Founder's Reserve cider.
As well as advertising in the national press, outdoor posters close to on-trade stockists, PoS and branded glassware form part of the activity.
The campaign is designed to highlight the brand's heritage under the banner Golden Moments Since 1727.
"Our new advertising for Symonds Founder's Reserve helps to convey its premium credentials," said John Edwards, marketing director at Jygsaw.
"It also encourages our target audience to identify with the brand."
The campaign will be particularly concentrated in the London area, Elwood said. "We've been steadily building on presence for the brand in select premium
on-trade outlets across the UK and believe London is an area that has more potential for growth."
