Drinkaware develops new online drink diary

Drinkaware has developed MyDrinkaware - an easy-to-use online unit calculator and drink diary.

The tool provides feedback on risk levels based on consumers' alcohol consumption and shows data in units, calories and spend.

It equates alcohol intake into 'burger' equivalents — with a pint of 4% beer or two double gin and tonics comparable to around one burger.

MyDrinkaware also lets people set spending and lifestyle goals and gives tips on how to reach these.

Chris Sorek, chief executive of Drinkaware, said: "We know that people understand calories better than they understand units, and this study shows that when it comes to tracking their alcohol consumption, many people have a 'blind spot'.

"While they might make healthy lifestyle choices in other areas of their life, they might not know that sharing a bottle of wine with their partner exceeds the daily unit guidelines and is the equivalent of eating a slice of cheesecake."