Unilever Food Solutions has launched a Hellmann's catwalk video, a glossy online magazine and a competition to help pub chefs capitalise on salads this summer.
A recent Unilever survey found that 87% of people wanted healthier options on menus so the magazine, named Best Dressed, gives caterers tips and ideas on how to make bigger profits on salads using Hellmann's Vinaigrettes dressings.
It also features recipe ideas, details of obtaining free PoS material and a competition for "the coolest dish of the season" with the winner going on a trip to New York.
"Our range of Hellmann's Vinaigrettes offer chefs and caterers the perfect alternative to 'scratch made' dressings, adding the wow factor to hot and cold salad dishes," said Emma Quinn, category manager for Hellmann's.
"We've had fantastic feedback from chefs who prefer our sophisticated dressings to buying ingredients from scratch because of their longer shelf life, menu appeal and versatility. They are also the only two-phase vinaigrettes that are widely available on the market, a significant innovation in the salad dressings market."
The vinaigrette range includes balsamic, basil, citrus and raspberry.
Visit www.hellmansdressingsforchefs.co.uk for more information.