The Campaign for Real Ale (CAMRA) has revealed that pre-ticket sales for the Great British Beer Festival are up 27% on last year.
Last year saw more than 66,000 people attend, and for this year, CAMRA promises a staggering 700 British real ales, ciders, perries, and foreign beers from USA and Australia.
The event will be held at London's Earls Court from 2-6 August, before moving to London Olympia for 2012.
CAMRA head of marketing Tony Jerome said: "We are really optimistic about this year after seeing this significant spike in pre-ticket sales. In the year of CAMRA's 40th birthday we really hope the 2011 festival will be an event to remember."