Greene King unveils new branding

Greene King, the Suffolk-based brewer and pub operator, has revealed new company branding that is to be rolled out across the business.

A new logo features the traditional St Edmunds crown and arrows, with "contemporary" type face and new corporate colours of green, stone and bronze.

Chief executive Rooney Anand said: "The new look for our company brand reflects the culture and aspirations of our company.

"We are proud of our 212 year heritage rooted firmly in our Bury St Edmunds home, but we are also a dynamic, forward-looking company with high standards of quality and customer service and our new look and company logo reflects our ambition to build our name and reputation from our Suffolk home."

The company, which reports its full year results tomorrow (Thursday), will be rolling out the new branding across the business, including pub signage.

Meanwhile, a new website has been launched today for the company: www.greeneking.co.uk.