New Carling ad looks to launch two billion pint brand
The 60-second advert plays on the lager’s new tagline, Brilliantly Refreshing, and is set to music by up-and-coming British singer-songwriter Alice Gold who will also support the campaign with a full-length single version which will be available for Carling fans to download via iTunes.
Chris McDonough, marketing director at Molson Coors (UK & Ireland) said: “The advert brilliantly encapsulates where we want to take Carling.
"Whilst Carling remains Britain’s best selling beer, we know we can’t afford to stand still in a changing and challenging market. This ad, and the entire strategic repositioning of Carling, aims to bring the brand back to being a confident and proud category leader.”
The advert will also roll out across cinema screens from next month.
