New Carling ad looks to launch two billion pint brand

18-Sep-2011 - Last updated on 11-Mar-2017 at 18:31 GMT

Carling: New ad campaign

Related tags Molson coors brewing company Marketing Carling

A new Carling television advert has been launched nationally by brand owner Molson Coors as part of a a £7.3 million investment into the brand in an effort to turn the lager into “a two billion pint brand”.

The 60-second advert plays on the lager’s new tagline, Brilliantly Refreshing, and is set to music by up-and-coming British singer-songwriter Alice Gold who will also support the campaign with a full-length single version which will be available for Carling fans to download via iTunes.

Chris McDonough, marketing director at Molson Coors (UK & Ireland) said: “The advert brilliantly encapsulates where we want to take Carling.

"Whilst Carling remains Britain’s best selling beer, we know we can’t afford to stand still in a changing and challenging market. This ad, and the entire strategic repositioning of Carling, aims to bring the brand back to being a confident and proud category leader.”

The advert will also roll out across cinema screens from next month.

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