Molson Coors set to end Carling Cup sponsorship

The Football League confirmed that it is now looking for a new sponsor. It will continue to sponsor the trophy until the end of the 2011/12 season.

“Molson Coors have been outstanding partners and have played an important part in helping us restore the competition’s status and public appeal,” said Football League chairman Greg Clarke.

“We are hugely grateful for the support they have given us.”

Chris McDonough, marketing director of Molson Coors (UK & Ireland), said: “Carling’s sponsorship of the League Cup has been extremely successful and helped to reinforce its status as the UK’s best-selling lager and one of the leading supporters of football in this country.

“We continue to be very proud of our work with the Football League in transforming the perception of the competition amongst football fans and despite the contract being up for renewal in 2012 we are continuing to discuss the future of the competition with The Football League.”