National Cask Ale Week kicks off tomorrow

The week, which runs from 1-9 October, has the support of all Cask Marque’s 7,500 accredited licensees who have been sent promotional material to advertise the initiative.

In the same week National Cask Ale Week kicks off, new research from the Cask Report is declaring that real ale drinkers are one of the biggest supporters of the pub industry, with findings showing that Britain’s 7.8m real ale drinkers are more than twice as likely as other drinkers to visit the pub once a week or more.

Mike Benner, CAMRA chief executive, said: “Real ale drinkers are shown by these findings to be one of the biggest supporters of their local licensee, and this support is vital at a time when pubs continue to be blighted by increased costs and a decline in trade.

“It’s exciting that so many consumers across Britain have seen how real ale is a fresh and natural product, with seemingly infinite variety, and have given it a try for the first time over the last couple of years.

"National Cask Ale Week this year is all about getting people down their pub during the first week of October to try a real ale from one of their local brewers, or from further afield, and this will only help invigorate the local licensed trade in the long term, as our research has shown.”

Paul Nunny, Cask Marque Director, said: “While it would take some time to visit all of our accredited pubs, we hope consumers have fun with this new initiative and carry on their ale trails around Britain after National Cask Ale Week is over.

"After all, there are so many fantastic community pubs across the country, and we hope this Trail incentivises people to look them up, and in turn support outstanding pub licensees.”