Birra Moretti adds 'long lunch' date to Italian campaign

Under the direction of chef Giancarlo Caldesi, customers at three participating gastropubs were given a masterclass on how to cook Italian-style before serving the three-course meals to their family and friends.

On 22 October a fourth ‘long lunch’ will take place at the Star & Anchor, Ealing, west London.

The dishes cooked were developed by Caldesi to match with Birra Moretti, with the lager used in some of the recipes. Dishes included Birra Moretti pancakes stuffed with crab in a spinach sauce and sausage, pepper & Birra Moretti stew.

“The long, relaxed family meal is at the heart of the Italian lifestyle, and that is reflected in the care that goes into preparing the dishes,” said Caldesi. “It’s wonderful to have an opportunity to demonstrate the Italian passion for food at the Casa Moretti Long Lunch events.”

Birra Moretti brand manager James Woodman added: “We’re delighted with the success of the first three Long Lunches, and are already planning the next stage of the Casa Moretti campaign.

"Our continuing partnership with Giancarlo Caldesi has helped to ensure that more consumers than ever appreciate the heritage, quality and flavour of Birra Moretti.”