'Peasant food' is best-seller at Orchid

By Gurjit Degun

- Last updated on GMT

Related tags: Pub retail summit, Thai cuisine

Good seller: Rufus Hall says 'peasant food' is doing well at Orchid
Good seller: Rufus Hall says 'peasant food' is doing well at Orchid
Rufus Hall, chief executive of 299-strong Orchid, told the summit its food offer, inspired by ‘peasant food’ — pizza and Asian fare — boasts the highest gross profits (GPs) in the company.

Orchid has 20 or so Bar Room Bar sites focused on pizza and a host of Dragon pubs that combine British pub fare with a Thai and Asian food offering.

Speaking at the UK Pub Retail Summit in London (27 September), Hall said: “The highest GPs are inspired by peasant food. Food turnover as a percentage of total turnover has risen to 43% compared with 28% when Orchid was founded in 2006.

“We call it peasant food as a Thai curry will contain a small amount of meat with lots of veg and rice. It doesn’t cost a lot.”
He noted the importance of provenance and said delegates should look to Morrisons for inspiration as it focuses on selling quality British food.

Related topics: News

Related news

Property of the week

The Hazeldene Hotel

- Tenancy

The Hazeldene Hotel is opposite the Famous Blacksmiths Shop in Gretna Green. With 11 letting rooms, it is in a prime location to offer fantastic...

Follow us

Pub Trade Guides

View more