Jägermeister launches clampdown on pubs serving substitute brands

An on-trade campaign from the German herbal liquer brand will kick-off on 13 October emphasising that: “Only Jägermeister should be served when a customer asks for Jägermeister, JägerBomb and JBomb.”

In August a number of bars, which were found to have passed off other brands as Jägermeister, are in the process of signing legally agreements not to do so.

A further wave of visits to bars where passing off is alleged is being instigated for the North West and Glasgow.

Jägermeister has already threatened legal action against several bars in the Midlands and north England.

Enquiries by private investigators revealed that the bars served substitute products in place of Jägermeister, when Jägermeister was asked for by name.

This was confirmed by laboratory tests. The investigations and tests also showed that in some cases substitute products had been poured from Jägermeister-branded bottles.

Licensees could be taken to court and face an injunction to prevent further infringements, and made be required to pay damages. If an injunction is breached then a defendant can be imprisoned for contempt of court.