The sandwich celebrates 250 years
UK consumers eat more than 11 billion sandwiches a year, making it a £6bn market. Over three billion of these are bought ready-to-eat.
The Association is launching new website www.lovesarnies.com and a new logo to be used in campaign activity throughout the year.
From March it will highlight a Sandwich of the Month with recipes and PoS available for caterers to take part. The first will coincide with Bacon Connoisseurs Week’s red, white & bacon theme.
From February the Association will launch a monthly competition with prizes such as a holiday in Hawaii. There will also be an online consumer magazine launched in March will information about sandwiches and the planned events.
British Sandwich Week itself is from 13 to 19 May. For more information visit www.sandwich.org.uk.
