Tetley refreshes ITV sponsorship
Tetley’s has refreshed its programme sponsorship of ITV4 to support the brand’s recent makeover in a £5m campaign.
The revamped programme idents, which use the strapline Tetley’s Sponsors Real Men’s TV, build on the theme of the previous campaign that has been running on ITV4 for the past year.
Meanwhile, brewer Carls-berg UK has unveiled a new Tetley’s pint glass. Featuring a stylised image of the Tetley’s Huntsman and an “easy to grip” flowline, the design reflects the new look of the Tetley’s Smooth Flow font, which was launched in October.
Carlsberg UK customer marketing director David Scott said: “Tetley’s is enjoying one of the largest marketing campaigns in the ale sector. It’s currently the only national ale brand to outperform the on-trade ale market.”
