Hardys and Echo Falls renew Come Dine With Me sponsorship

The new deal, which runs until the end of 2012, continues the sponsorship with the award-winning show - which started in 2009.

A survey by Broadcaster Audience Research Board – May 2009 - to April 2011 - revealed that 82% of viewers are aware of Hardys compared to 64% of non-viewers.

Clare Griffiths, marketing director at Accolade Wines, said: “We are delighted to continue our long association with Come Dine With Me. It has been a fantastic association for us leading to great brand recognition and it has helped drive sales of Hardys and Echo Falls – two of our leading brands.

“We are looking forward to supporting the show over 2012 – as more members of the public try to impress with their cooking and entertaining skills!”

Come Dine With Me has proved to be one of the biggest hits for Channel 4 in recent years and it continues to be one of broadcaster’s highest rated food shows. It is estimated that the new deal will have a media value of £10m over the coming year, with the shows running on Channel 4, More4 and 4oD.