Vimto intensifies digital presence

By Matthew Moggridge

- Last updated on GMT

Related tags Fruit Marketing

Vimto: greater digital presence planned
Vimto: greater digital presence planned
British soft drinks brand Vimto is stepping up its investment in digital media during 2012.

Plans are in place to grow the brand’s Facebook community from its current level of 240,000 based on a number of initiatives surrounding its Seriously Mixed Up Fruit marketing campaign.
The campaign was made famous by a low rider car driven carrying three animated characters - Grape, Raspberry and Blackcurrant – and has been instrumental in the brand’s success. This year, Vimto’s brand value is set to hit £60 million.
Emma Hunt, Vimto’s marketing manager, said that the brand’s increased investment in digital marketing reflects its commitment to driving trial and engaging with the teen market. “We have seen strong brand and penetration growth in the last three years and will invest to ensure this continues,” Hunt said.

Related topics Soft & Hot Drinks

Related news

Property of the week


£ 60,000 - Leasehold

Busy location on coastal main road Extensively renovated detached public house Five trade areas (100)  Sizeable refurbished 4-5 bedroom accommodation Newly created beer garden (125) Established and popular business...

Follow us

Pub Trade Guides

View more