AB InBev UK: New 'Perfect Draft' system for on-trade operators with limited or no cellar space
Perfect Draft dispenses a range of four InBev beers – Leffe, Hoegaarden, Lowenbrau and Becks in six-litre kegs – and is suitable for pubs, café bars, restaurants and hotels where cellar space might be limited or non-existent. The system allows outlets restricted to serving mainly bottled beers to expand their offer.
Tim Clay, on trade sales director said, “It’s a brilliant piece of technology that provides outlets with the chance to give their consumers the perfect draught experience, even when they may not have the space or cooling equipment for traditional dispense. It also allows bars to increase choice without compromising their core draught offering, for example being able to serve a speciality beer such as Leffe and Hoegaarden with superb draught quality.”
