Heineken UK: New campaign for Tiger beer

By Matthew Moggridge

- Last updated on GMT

Related tags Advertising

Heineken UK: New campaign for Tiger beer
Heineken UK is to focus on the fast-paced, Far Eastern energy of cities like Singapore and Kuala Lumpur for the latest outing of its Tiger Beer Hidden Depths campaign, in which consumers are invited to ‘look beyond the obvious’.

An outdoor advertising campaign, entitled Good Wives and Warriors, created by two UK designers, will be shown in key London locations and a series of club and live events are planned. Heineken has linked up with London-based promotor Black Atlantic to explore the ‘hidden depths’ of some of the UK’s most innovative record labels. These will be supported digitally through live streams from Hidden Depths events, short videos on each label and exclusive artist mixes and playlists.

A separate advertising and social media campaign targeting Tiger’s brand demographic is also being rolled out.

Jason Wills, Tiger’s senior brand manager, described the campaign as a “progressive ap-proach”, adding that the brand’s Far Eastern provenance was at the heart of it.

“We’ve ensured that the creative focus and scale delivered by the advertising is perfectly mirrored in the music events and exclusive digital content to support the campaign across all channels,” he said.

Related topics Beer Marketing

Related news

Property of the week

Follow us

Pub Trade Guides

View more