Molson Coors launches limited edition summer lager Carling Zest on draught

The move follows a recent £2m marketing campaign for the light citrus flavoured 2.8% ABV drink. Initially launched in bottles in March, it will be available on draught until the end of September.

The launch will be supported by PoS as well as Carling Zest branded fonts, plaques and glassware.

Annette Middleton, Carling senior brand manager at Molson Coors, said: “We’re excited to see Carling Zest flowing in pubs and bars across the UK. With its clear, refreshing taste and a hint of natural citrus, it’s a great choice for British drinkers who are ready to embrace the summer.”

The beer is an alternative to popular summer drinks such as rosé wines and ciders and consumer insight shows it appeals to both male and female drinkers, Middleton added.

Carling Zest is currently available across the independent on-trade and in multiple fascias within the Mitchells & Butlers (M&B) estate, including Sizzling Pubs, Oaktree Pubs and Ember Inns. There will also be a free-pint giveaway through M&B outlets.