New website launched for official branded merchandise

Related tags Stella artois

Licensed UK establishments can now take charge of their point of sale needs with the launch of, a fantastic new website exclusively for official branded glassware, bar accessories, promotional clothing, outdoor merchandise and an extensive range of other promotional items.​ works directly with several mainstream brands such as Stella Artois, Carling, Crabbies, Budweiser, Coors Light, Beck’s, Ginger Joe and many more to secure highly popular and high quality official merchandise suitable for use in any pub, bar, restaurant, club or other licensed outlet in the UK. has been developed by MDA, the UKs leading point of sale procurement and fulfilment specialist within the drinks sector, in response to large customer demand for official glasses and merchandise at realistic prices.

Dale Stokes, Managing Director of MDA, said “MDA has been specialising within POS and marketing material for over 25 years now, and recent demand for an online presence has been overwhelming. As a result of the fantastic relationship we have with some of Britain’s biggest brands, is the only official online retailer for this range of products, so you can be sure of the highest quality, great prices, and a phenomenal level of customer service every single time”.

By simultaneously selling product in pack sizes suitable for consumers, such as a single glass, hopes to close down the ‘grey market’ area facilitated by online websites such as eBay and fuelled by items of POS illegally obtained from outlets, typically via pilferage, and estimated to be costing the industry in excess of £500k a year.

Andy Booth, AB InBev said: "AB InBev are delighted to be involved in this new initiative aimed at making our brands more easily accessible to the public and the trade alike. We are committed to progression and efficiency and are glad to be involved in this great market innovation aimed at delivering cost savings across this industry."

Related topics Beer Marketing

Property of the week

Follow us

Pub Trade Guides

View more