Wychwood gets fruity for over-ice fans
The Marston's brewery has enjoyed success with its Ginger Beard brew launched last August and wants to build on this with the launch of Snake's Bite, a beer infused with cider apples, and Forest Fruits, a beer blended with mixed berries.
“These are a refreshingly light option for young male and female drinkers who enjoy long drinks served over ice,” explained marketing manager Chris Keating. “They are different because they are created from a genuine beer base, offering more depth of flavour whilst still appealing to drinkers who enjoy a sweeter taste.”
The launch will be supported with activity on social media sites as well as new glassware, PoS material and branded merchandise for stockists.
