Birra Moretti teams up with Italian bread supplier Crosta & Mollica for summer promotion

The offer will run in selected bars where customers buying Birra Moretti will receive a complementary pack of Crosta & Mollica crostini. PoS material including counter display cards, table talkers and an interactive Facebook campaign will be available.

“Like Crosta & Mollica, Birra Moretti is a genuine Italian brand that celebrates authenticity and is driven by passion for sourcing quality ingredients locally,” said Crosta & Mollica director James Orr. “Celebrating all that’s real about Italy, the partnership is the right cultural fit and what better way for people to enjoy one of our products than with a Birra Moretti.”

Birra Moretti UK senior brand manager James Woodman added: “Everything we do is designed to drive sales for our customers and to raise the profile of Birra Moretti throughout the crucial summer sales period and beyond. It makes sense for a beer that is inherently associated with food to team up with artisan bakers to provide a genuine flavour of Italy.”