The new website contains all those beers which have been accredited by Cyclops plus a number of new and exciting ways for consumers to interact with the website, both in desktop and mobile versions.
Cyclops Beer was established in 2006 and helps consumers and staff to understand a particular beer, such whether it is more hoppy or sweeter and more malty. Symbols of see, smell and taste are used to help pub staff explain to consumers what type of beers they are selling.
Tony Jerome, founding member of the Cyclops Beer Board, said: “This new website is a major investment for Cyclops and will go a long way in demystifying beer and helping consumers find their way around the enormous range of real ales available in the UK.
"Other recent progress from Cyclops includes adoption for trials with a leading pub company which is piloting it in a number of outlets. Only beers which are accredited by Cyclops can be part of this success story so I would urge breweries to invest in Cyclops, especially if they are SIBA members as SIBA pays almost half of their initial accreditation fee.”
Pubs running beer festivals can use the site to download cask end cards using the eye, nose and mouth symbols and as well as setting up their own beer festival page within www.cyclopsbeer.co.uk.
It costs a brewery £250 to get up to five beers accredited and £20 for any additional beers. There is an annual fee for breweries to cover the cost of the website which ranges from £30 for small breweries to £350. If you are a SIBA member then SIBA will pay £100 of the initial £250 fee. There is no fee for pubs, beer festivals or beer drinkers.