Rekorderlig on a mission to bring out the UK's Swedish side

By Robyn Black

- Last updated on GMT

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The ads star a new character called Olaf
The ads star a new character called Olaf
A new campaign for Swedish cider Rekorderlig intends to help us Brits “bring out our inner Swedishness” by teaching us all about the sport of Kubb, as well as Swedish pronunciation and grooming.

Featuring a character called Olaf three new ads will run on the cider's YouTube site and on a range of lifestyle fashion and entertainment websites from next week.

“As one of our large scale initiative for this year, we are excited to show consumers and trade alike that Rekorderlig is a pioneering cider brand that stands for being beautifully Swedish, even going as far as to help the UK become beautifully Swedish itself,” said senior brand manager Nicol Mason.

Related topics Cider

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