Gordon's Gin and Bottlegreen to promote Elderflower G&Ts

By Robyn Black

- Last updated on GMT

Related tags Gins Drink

Elderflower G&Ts are "simple but creative."
Elderflower G&Ts are "simple but creative."
Posh squash brand Bottlegreen has announced a tie-up with Gordon's Gin which will promote a new Elderflower G&T drink in the on-trade.

“With Elderflower becoming increasingly popular as an ingredient and premium drinks performing well in the current climate, the launch is set to offer a fantastic opportunity for outlets to drive sales,” said Bottlegreen MD, Simon Speers.

The drink is made with 50ml of Gordon's Gin, 5ml of elderflower cordial, topped up with tonic and served over ice with a wedge of lime plus mint or strawberry.

Starter kits will be provided for participating venues, including branded PoS, 500ml bottles of Bottlegreen elderflower and pourers designed to measure out enough cordial for the perfect serve.

“We hope that through this partnership we will expand the product experience for our loyal customers, as well as attract new users to the brand,” Speers added.

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