Fruit and vegetable juice specialist James White Drinks is adding Beet It with Passion and Beet It with Ginger to the brand's range this week.
“Beetroot is not everyone's favourite taste,” said owner Lawrence Mallinson. “We reckon about 30% of the world loves it and at least 50% cannot bear it, however these new blends will give those who dislike beetroot a couple of really delicious alternative options.”
Mallinson says sales of the brand have grown “exponentially” over the last few years as more research pointing to the health benefits of beetroot juice have been published.
"The time is right to extend the range," he said.