Booker teams up with British Roast Dinner Week to help pubs profit

Knorr and Knorr customer the White Hart in Hackleton, Northampton are also on board to demonstrate how to maximise the profit opportunities presented by the week-long celebration.

“This a celebration that everyone in our industry can get involved in,” said Knorr category manager for sauces Sarah Branagan.

Bespoke bunting and banners and Knorr gravy will be supplied to the pub with its roast meat supplied by Booker. Roasts will be served every day of the week following Knorr Gravy research revealed that two thirds of consumers want to see roasts on menus every day.

Booker has developed a leaflet with recipes to inspire chefs and support British Roast Dinner Week.

Stuart Hyslop, sales director — catering at Booker, said: “We’re excited to be backing this campaign. The White Hart is just one of the many pubs, restaurants and hotels that can use this week to build some exciting theatre in their establishment to drive sales and then keep awareness of the fantastic roast dinners they are offering every day, with quality roast joints from Booker.”