Stella Artois fans encouraged to drink responsibly in new campaign
The nationwide poster campaign features the slogan “Like all works of art, one must take time to appreciate it. Please drink responsibly.”
The ads will run through October and fit into the lager’s ongoing She is a Thing of Beauty campaign, said the brewer.
“This campaign aims to deliver a very important message, while keeping with the same style and tone of the advertising that Stella Artois consumers know and enjoy,” said Phil Pick, marketing manager, Stella Artois Western Europe.
Globally AB InBev in-vested more than £34m ($55m) in responsible drinking campaigns last year, and says it will spend a further £152m ($245m) by the end of 2014.
