Aspall's targets record sales of Mulled Cyder this winter

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Aspall is aiming for record sales of its Mulled Cyder
Aspall is aiming for record sales of its Mulled Cyder
Aspall is predicting record sales for its Mulled Cyder this winter, which will be stocked in Fuller’s and Peach Pub Company outlets for the first time.

The spiced cider, made with Aspall’s Suffolk Cyder, apple juice and a blend of mulling spices, will again be sold through Greene King and Mitchells & Butlers outlets.

Aspall is releasing the 4.7% ABV seasonal cider for the third year running, after it doubled sales in 2011 over 2010.

“Last year the enormous popularity of Aspall Mulled Cyder outstripped the previous year, and with increased on-trade distribution this year, we anticipate record sales of the product this winter,” said managing director Des Smith.

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