Cask Ale Week hailed a success after 8,000 pubs take part

The event took place from 28 September to 7 October, with the strapline: “Only in Britain, only in pubs!”

It was backed by many brewers and pub companies along with the Campaign for Real Ale, the Beer Academy and the Independent Family Brewers of Britain.

Cask Ale Week activities ranged from free pint and money-off promotions to ‘introduce a friend’ initiatives, tutored ale tastings, beer festivals, and ‘try before you buy’ in more than 8,000 Cask Marque pubs.

Paul Nunny from Cask Marque, who ran the initiative, said: “Feedback so far suggests that this year’s Cask Ale Week has been a great success. The ‘Only in Britain, only in pubs!’ slogan went down well and companies and pubs made extensive use of the logo.

“While the level of engagement by breweries, pub chains and individual pubs varied enormously, it’s clear that those who put the most into it got the most out of it.

“Licensees of pubs that were actively promoting Cask Ale Week have told us that they were seeing new faces through the pub doors, that they sold more cask ale than usual, and that the interest it created will help in the long term.

“That’s because it helps reinforce drinkers’ commitment to come to the pub, and their decision to drink cask ale when they’re there.”

Nunny said that the organisation will be reviewing the event with all the pubs, pub companies and breweries that took part.  

However, pub licensees are being advised to put 27 September to 6 October in the diary for Cask Ale Week 2013.